Brand assets

Here are a few guidelines for using our brand resources—please take a moment to familiarize yourself with them.


T&N main logo

Primary logo

This is the primary Tuft & Needle wordmark. Please use this lockup whenever possible.

T&N secondary logo

Secondary logos

These are the secondary lockups. Please use these whenever space won't allow for the primary lockup.

Download All Logos Includes .png and .ai formats Use of our trademarks are subject to our Terms of Use.

Color palette

Cool dark gray
Medium gray
Light gray
Download PDF Contains Hex, CMYK, and Pantone


Avenir font

The Avenir font family is Tuft & Needle's primary brand typeface. Avenir is used in Heavy, Book, or Light weight.

Trade Gothic font

Trade Gothic Condensed No. 18 is our secondary typeface.

Legal disclaimer

If you are a member of the press, you may use the Content included on our Press page without our prior written authorization, but only for legitimate, accurate, non-commercial reporting purposes that are not likely to cause confusion as to the source, sponsorship and/or affiliation of T&N or T&N's Products.